Winning formula

7 July 2011 Last updated at 23:04 GMT By Katia Moskvitch Technology reporter, BBC News, McLaren Technology Centre McLaren Applied Technologies helped improve the sleigh of the GB Women's bobsleigh team As the roar from Formula 1 racing cars shakes Silverstone, home of the British Grand Prix, silent concentration reigns at the futuristic-looking base of one of the leading teams, Vodafone McLaren Mercedes.

This weekend, everything at this unusual car plant in Woking, Surrey, is about winning the race on Sunday, so technicians will be hard at work as usual.

But for one division of the McLaren Group, victory on the racetrack is merely a means to an end.

Meet McLaren Applied Technologies - a department specially dedicated to expanding the home-grown Formula 1 know-how into the non-F1 world.

Sure, other F1 teams also make products that are not directly related to Grand Prix racing - such as Red Bull's energy drink or Ferrari's roadcars.

McLaren's road car and Venge racing bike are probably the most well-known non-F1 products

But McLaren is focusing more on making money from the application of technologies developed for F1 cars to solve challenges off the racetrack.

McLaren's most famous product, besides its road cars, is probably the ultra-light carbon-fibre racing bike, Venge.

Developed in partnership with US cycling firm Specialized, it is said to be the fastest road-racing bicycle in the world.

"Their expertise in carbon technology and computing systems is exceptional," says Specialized research and development director Eric Edgecumbe.

"After spending just a short amount of time together we realised that we shared some very core, deeply held beliefs about winning at the highest level."

The partnership has yielded results.

The first time the bike raced, it won the Milan-San Remo race - which at 298km is the longest professional one-day race.

Advanced telemetry

But there are lesser-known areas of application, too.

One cutting edge technology is McLaren's advanced telemetry system, which uses sensors to monitor data feeds and thus enable real-time strategy and decision making.

Continue reading the main story

It is a system to allow engineers to design a car - they build a car in the virtual world, then put the driver in the virtual model and validate”

End Quote Geoff McGrath McLaren Applied Technologies "We've decided to take the aspect of remote condition monitoring of the car, and apply it to monitoring of people," explains Geoff McGrath, the head of the Applied Technologies department.

As he walks along a futuristic transparent walkway, suspended just under the ceiling, Mr McGrath says that the firm has already used this technology on patients undergoing a weight loss programme at a clinic in Norfolk.

The patients had medical sensors hooked up to them, transmitting data to the doctors.

"In the words of the people on the programme, they essentially had their GP with them, in their pocket," Mr McGrath explains.

"They could have continuous monitoring and also continuous interaction and feedback."

If patients are interested in an early warning, athletes might want to make vital improvements in performance.

The technology has already been used to train UK athletes in a number of Olympic disciplines - for instance, in canoeing.

"McLaren's miniature sensors go inside the paddle, so every time an athlete applies force on the water, the sensor measures it and transmits the data back to see how fast the boat is going," explains Scott Drawer from UK Sport, a public body for directing the development of sport in the UK.

McLaren's sensors have been put in paddles to accelerate the athletes' rate of development

This instant feedback helps athletes make more informed decisions about when to rest and how to change techniques, thus accelerating their rate of development - and increasing their chances of success in competitions.

The sensors were also installed into the sleigh of the GB Women's bobsleigh team, which won the Women's World Bobsleigh Championships in Lake Placid, US, in 2009.

Continue reading the main story

Firms like Williams and McLaren are outstanding examples of British innovation and engineering”

End Quote Professor Rick Delbridge Cardiff University But applications in advanced telemetry can go beyond helping patients and athletes, says Mr McGrath. The system could be used, for instance, in a workplace.

"If you want your employees to behave well and deliver the best optimum results, wouldn't it make sense to take care of the holistic health, wellbeing, and work-life balance?

"Well, if you don't measure that performance and the conditions, how can you possibly optimise and deliver the best?

"For example, an executive who wants to deliver high performance... wants to know when his stress level is peaking, or know that he has not fully recovered after a bad night's sleep - and that he'd better be careful before doing a press conference on TV first thing that morning."

Virtual design

Another interesting application of F1 technologies is a motorsport simulator.

Not all racing teams have their own, but McLaren has two.

Williams' flywheel technology helps save energy

One is used to design the F1 race cars and train the drivers, letting them "drive" on virtual circuits, very much like playing an ultra-complex video game.

The second one, which is currently being built, will be used by other motorsport companies, as well as for the McLaren road car.

The impressive structure is formed of a huge semi-spherical screen that provides a 180-degrees view.

A seat is installed on rails in front of it, and a powerful sound system imitates the real-world environment.

Once seated, a driver gets a fully immersive illusion of driving, with the "car" moving like a real one.

"It is a system to allow engineers to design a car," explains Mr McGrath.

"They build a car in the virtual world, then put the driver in the virtual model and validate."

Saving fuel

But McLaren is not the only F1 firm interested in becoming a player outside the Grand Prix world.

Williams F1 has developed flywheel energy storage technology - an alternative to a chemical battery in hybrid cars - and it has been used to power the Porsche 911 GT3 R Hybrid.

Continue reading the main story

We're developing a much larger version of this flywheel technology that can be used to reduce the energy consumption of a metro train”

End Quote Alex Burns CEO, Williams F1 AT&T Williams F1's chief executive Alex Burns says that the flywheel is a great way to save fuel - and it could be applied to city buses, trams and other vehicles that stop and start frequently.

"We're also developing a much larger version of this flywheel technology that can be used to reduce the total energy consumption of a metro train as it goes from station to station," Mr Burns says.

Williams has its own simulator too, which the company is also adapting for non-racing vehicles.

Reasons for expansion

F1 companies expanding outside the core of their sport have different reasons for doing so.

Williams, for instance, may be diversifying into non-F1 areas to secure new revenue streams and balance out its F1 income, according to Christian Sylt from Formula Money magazine.

But whatever the reasons, potential for "spillovers" is great - and Eric Edgecumbe of Specialized believes that it is critical for F1 teams to pursue it.

"They can learn a lot about what motivates people in their buying decisions, and they can also learn a great deal about what motivates F1 fans, and why they are attracted to and inspired by one team over another," he says.

But in the end, it all depends on the teams' strategies and the very reasons why they are on the track.

"Some really focus on the engineering and innovation. For others, it is more about visibility and brand recognition - they don't expect to win and may not anticipate applying the engineering developments," says Professor Rick Delbridge of Cardiff University, the author of a report on cutting-edge F1 technologies.

"And firms like Williams and McLaren are outstanding examples of British innovation and engineering, vitally important to the country's reputation beyond F1."

Williams Technology Centre, based in Qatar Science and technology park, is dedicated specifically to expanding into the non-F1 world

View the original article here

Winning formula

7 July 2011 Last updated at 23:04 GMT By Katia Moskvitch Technology reporter, BBC News, McLaren Technology Centre McLaren Applied Technologies helped improve the sleigh of the GB Women's bobsleigh team As the roar from Formula 1 racing cars shakes Silverstone, home of the British Grand Prix, silent concentration reigns at the futuristic-looking base of one of the leading teams, Vodafone McLaren Mercedes.

This weekend, everything at this unusual car plant in Woking, Surrey, is about winning the race on Sunday, so technicians will be hard at work as usual.

But for one division of the McLaren Group, victory on the racetrack is merely a means to an end.

Meet McLaren Applied Technologies - a department specially dedicated to expanding the home-grown Formula 1 know-how into the non-F1 world.

Sure, other F1 teams also make products that are not directly related to Grand Prix racing - such as Red Bull's energy drink or Ferrari's roadcars.

McLaren's road car and Venge racing bike are probably the most well-known non-F1 products

But McLaren is focusing more on making money from the application of technologies developed for F1 cars to solve challenges off the racetrack.

McLaren's most famous product, besides its road cars, is probably the ultra-light carbon-fibre racing bike, Venge.

Developed in partnership with US cycling firm Specialized, it is said to be the fastest road-racing bicycle in the world.

"Their expertise in carbon technology and computing systems is exceptional," says Specialized research and development director Eric Edgecumbe.

"After spending just a short amount of time together we realised that we shared some very core, deeply held beliefs about winning at the highest level."

The partnership has yielded results.

The first time the bike raced, it won the Milan-San Remo race - which at 298km is the longest professional one-day race.

Advanced telemetry

But there are lesser-known areas of application, too.

One cutting edge technology is McLaren's advanced telemetry system, which uses sensors to monitor data feeds and thus enable real-time strategy and decision making.

Continue reading the main story

It is a system to allow engineers to design a car - they build a car in the virtual world, then put the driver in the virtual model and validate”

End Quote Geoff McGrath McLaren Applied Technologies "We've decided to take the aspect of remote condition monitoring of the car, and apply it to monitoring of people," explains Geoff McGrath, the head of the Applied Technologies department.

As he walks along a futuristic transparent walkway, suspended just under the ceiling, Mr McGrath says that the firm has already used this technology on patients undergoing a weight loss programme at a clinic in Norfolk.

The patients had medical sensors hooked up to them, transmitting data to the doctors.

"In the words of the people on the programme, they essentially had their GP with them, in their pocket," Mr McGrath explains.

"They could have continuous monitoring and also continuous interaction and feedback."

If patients are interested in an early warning, athletes might want to make vital improvements in performance.

The technology has already been used to train UK athletes in a number of Olympic disciplines - for instance, in canoeing.

"McLaren's miniature sensors go inside the paddle, so every time an athlete applies force on the water, the sensor measures it and transmits the data back to see how fast the boat is going," explains Scott Drawer from UK Sport, a public body for directing the development of sport in the UK.

McLaren's sensors have been put in paddles to accelerate the athletes' rate of development

This instant feedback helps athletes make more informed decisions about when to rest and how to change techniques, thus accelerating their rate of development - and increasing their chances of success in competitions.

The sensors were also installed into the sleigh of the GB Women's bobsleigh team, which won the Women's World Bobsleigh Championships in Lake Placid, US, in 2009.

Continue reading the main story

Firms like Williams and McLaren are outstanding examples of British innovation and engineering”

End Quote Professor Rick Delbridge Cardiff University But applications in advanced telemetry can go beyond helping patients and athletes, says Mr McGrath. The system could be used, for instance, in a workplace.

"If you want your employees to behave well and deliver the best optimum results, wouldn't it make sense to take care of the holistic health, wellbeing, and work-life balance?

"Well, if you don't measure that performance and the conditions, how can you possibly optimise and deliver the best?

"For example, an executive who wants to deliver high performance... wants to know when his stress level is peaking, or know that he has not fully recovered after a bad night's sleep - and that he'd better be careful before doing a press conference on TV first thing that morning."

Virtual design

Another interesting application of F1 technologies is a motorsport simulator.

Not all racing teams have their own, but McLaren has two.

Williams' flywheel technology helps save energy

One is used to design the F1 race cars and train the drivers, letting them "drive" on virtual circuits, very much like playing an ultra-complex video game.

The second one, which is currently being built, will be used by other motorsport companies, as well as for the McLaren road car.

The impressive structure is formed of a huge semi-spherical screen that provides a 180-degrees view.

A seat is installed on rails in front of it, and a powerful sound system imitates the real-world environment.

Once seated, a driver gets a fully immersive illusion of driving, with the "car" moving like a real one.

"It is a system to allow engineers to design a car," explains Mr McGrath.

"They build a car in the virtual world, then put the driver in the virtual model and validate."

Saving fuel

But McLaren is not the only F1 firm interested in becoming a player outside the Grand Prix world.

Williams F1 has developed flywheel energy storage technology - an alternative to a chemical battery in hybrid cars - and it has been used to power the Porsche 911 GT3 R Hybrid.

Continue reading the main story

We're developing a much larger version of this flywheel technology that can be used to reduce the energy consumption of a metro train”

End Quote Alex Burns CEO, Williams F1 AT&T Williams F1's chief executive Alex Burns says that the flywheel is a great way to save fuel - and it could be applied to city buses, trams and other vehicles that stop and start frequently.

"We're also developing a much larger version of this flywheel technology that can be used to reduce the total energy consumption of a metro train as it goes from station to station," Mr Burns says.

Williams has its own simulator too, which the company is also adapting for non-racing vehicles.

Reasons for expansion

F1 companies expanding outside the core of their sport have different reasons for doing so.

Williams, for instance, may be diversifying into non-F1 areas to secure new revenue streams and balance out its F1 income, according to Christian Sylt from Formula Money magazine.

But whatever the reasons, potential for "spillovers" is great - and Eric Edgecumbe of Specialized believes that it is critical for F1 teams to pursue it.

"They can learn a lot about what motivates people in their buying decisions, and they can also learn a great deal about what motivates F1 fans, and why they are attracted to and inspired by one team over another," he says.

But in the end, it all depends on the teams' strategies and the very reasons why they are on the track.

"Some really focus on the engineering and innovation. For others, it is more about visibility and brand recognition - they don't expect to win and may not anticipate applying the engineering developments," says Professor Rick Delbridge of Cardiff University, the author of a report on cutting-edge F1 technologies.

"And firms like Williams and McLaren are outstanding examples of British innovation and engineering, vitally important to the country's reputation beyond F1."

Williams Technology Centre, based in Qatar Science and technology park, is dedicated specifically to expanding into the non-F1 world

View the original article here

Winning art chosen for 2011 California duck stamp

Winning art chosen for 2011 California duck stamp - latimes.com body {background-color:#ffffff !important;}ul#root li.navLink a {padding-top:17px; padding-right:4px; padding-bottom:16px; padding-left: 5px;} Subscribe/Manage Account Place Ad LAT Store Jobs Cars Real Estate Rentals Classifieds Custom Publishing Sports HOME LOCAL L.A. Now Politics Crime Education O.C. Westside Neighborhoods Environment Obituaries Findlocal U.S. Politics Now Top of the Ticket Science & Environment Obituaries Religion WORLD Afghanistan & Pakistan Africa Asia Europe Iran Iraq Latin America Mexico Under Siege Middle East Business Money & Co. Technology Personal Finance Small Business Company Town Jobs Real Estate Autos SPORTS Lakers Clippers Dodgers Angels NFL Ducks/Kings USC UCLA Soccer High Schools Scores/Stats ENTERTAINMENT Movies Television Music Celebrity Arts & Culture Company Town Calendar The Envelope Findlocal Health Booster Shots Fitness & Nutrition Medicine Behavior Healthcare Reform Hospitals Living Home Food Image Books Findlocal Brand X Magazine Your Scene Cars Travel California Hawaii Mexico Las Vegas Europe Travel & Deal Blog Destinations Opinion Editorials Op-Ed Letters Opinion L.A. Deals Save: Deals Go: Travel Eat: Food Wear: Apparel Live: Everyday Needs Play: Electronics Drive More Mobile Site Subscribe / Manage Account Print Ads Place an Ad LAT Store Jobs Cars Real Estate Rentals More Classifieds Weekly Ad#inTheNews {min-height:20px;} Advanced Search Advanced Search X include all of these words: include any of these words: include this exact phrase: exclude: Select a date range this week past 30 days past 3 months past year Create a custom date range From: To: OutpostsOutdoors, action, adventure« Previous Post |Outposts Home| Next Post »

Winning art chosen for 2011 California duck stampComments (0) May 27, 2011 |  1:26pm

The winning design for California’s 2011 duck stamp was selected at a judging event May 19 on the steps of the State Capitol building in Sacramento.

Shari Erickson of Beaver Creek, Ore., won for her painting of a pair of Barrow’s Goldeneye, the species for this year's competition and stamp. This was Erickson's first duck stamp contest win.

"I absolutely love Barrow’s Goldeneye. They’re my favorite bird to paint, which is really what provoked me to enter this duck stamp contest," Erickson said. A nature and wildlife artist since 1985, Erickson has been entering duck stamp contests since 2009.

The image beat out 15 other entries submitted by artists nationwide and will adorn the 2011-12 stamp. In past years, waterfowl hunters were required to affix stamps to their hunting license but this year, with California moving to an automated licensing system, hunters are no longer required to carry the physical stamps in the field -- proof of purchase prints directly onto the license. The stamps will now be mailed, upon request, to license-holders at the end of the hunting season.

The Department of Fish and Game sells about 70,000 duck stamps annually, including sales to collectors. In addition to the stamps, the department typically issues signed, limited-edition prints also valued by art collectors. Since its inception in 1971, the California duck stamp program has raised more than $22 million, and the money can only be spent on waterfowl-related conservation projects. It is the first, and oldest, state duck stamp program in the country.

The original art will be on display, along with the second, third and two honorable mention pieces, at the Pacific Flyway Decoy Assn. art show, July 15-17 in Sacramento.

The entire library of California duck stamps can be viewed on the DFG website.

-- Kelly Burgess
twitter.com/latimesoutposts

Photo: The winning artwork for the 2011 California waterfowl hunting stamp. Credit: Department of Fish and Game

 

Twitter: @latimesoutpostsFacebook: latimesMore in: Art, Birding, Conservation, Hunting, Shooting sports.entry {border-bottom:0px; padding-bottom:0px;}#sponsored1 {margin-bottom:15px;} PreviousNext More from OutpostsFacebook bragging about poaching leads to charges against manTrout and catfish plants for Southern California and Eastern Sierra during the week beginning May 31
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Winning art chosen for 2011 California duck stamp

Winning art chosen for 2011 California duck stamp - latimes.com body {background-color:#ffffff !important;}ul#root li.navLink a {padding-top:17px; padding-right:4px; padding-bottom:16px; padding-left: 5px;} Subscribe/Manage Account Place Ad LAT Store Jobs Cars Real Estate Rentals Classifieds Custom Publishing Sports HOME LOCAL L.A. Now Politics Crime Education O.C. Westside Neighborhoods Environment Obituaries Findlocal U.S. Politics Now Top of the Ticket Science & Environment Obituaries Religion WORLD Afghanistan & Pakistan Africa Asia Europe Iran Iraq Latin America Mexico Under Siege Middle East Business Money & Co. Technology Personal Finance Small Business Company Town Jobs Real Estate Autos SPORTS Lakers Clippers Dodgers Angels NFL Ducks/Kings USC UCLA Soccer High Schools Scores/Stats ENTERTAINMENT Movies Television Music Celebrity Arts & Culture Company Town Calendar The Envelope Findlocal Health Booster Shots Fitness & Nutrition Medicine Behavior Healthcare Reform Hospitals Living Home Food Image Books Findlocal Brand X Magazine Your Scene Cars Travel California Hawaii Mexico Las Vegas Europe Travel & Deal Blog Destinations Opinion Editorials Op-Ed Letters Opinion L.A. Deals Save: Deals Go: Travel Eat: Food Wear: Apparel Live: Everyday Needs Play: Electronics Drive More Mobile Site Subscribe / Manage Account Print Ads Place an Ad LAT Store Jobs Cars Real Estate Rentals More Classifieds Weekly Ad#inTheNews {min-height:20px;} Advanced Search Advanced Search X include all of these words: include any of these words: include this exact phrase: exclude: Select a date range this week past 30 days past 3 months past year Create a custom date range From: To: OutpostsOutdoors, action, adventure« Previous Post |Outposts Home| Next Post »

Winning art chosen for 2011 California duck stampComments (0) May 27, 2011 |  1:26pm

The winning design for California’s 2011 duck stamp was selected at a judging event May 19 on the steps of the State Capitol building in Sacramento.

Shari Erickson of Beaver Creek, Ore., won for her painting of a pair of Barrow’s Goldeneye, the species for this year's competition and stamp. This was Erickson's first duck stamp contest win.

"I absolutely love Barrow’s Goldeneye. They’re my favorite bird to paint, which is really what provoked me to enter this duck stamp contest," Erickson said. A nature and wildlife artist since 1985, Erickson has been entering duck stamp contests since 2009.

The image beat out 15 other entries submitted by artists nationwide and will adorn the 2011-12 stamp. In past years, waterfowl hunters were required to affix stamps to their hunting license but this year, with California moving to an automated licensing system, hunters are no longer required to carry the physical stamps in the field -- proof of purchase prints directly onto the license. The stamps will now be mailed, upon request, to license-holders at the end of the hunting season.

The Department of Fish and Game sells about 70,000 duck stamps annually, including sales to collectors. In addition to the stamps, the department typically issues signed, limited-edition prints also valued by art collectors. Since its inception in 1971, the California duck stamp program has raised more than $22 million, and the money can only be spent on waterfowl-related conservation projects. It is the first, and oldest, state duck stamp program in the country.

The original art will be on display, along with the second, third and two honorable mention pieces, at the Pacific Flyway Decoy Assn. art show, July 15-17 in Sacramento.

The entire library of California duck stamps can be viewed on the DFG website.

-- Kelly Burgess
twitter.com/latimesoutposts

Photo: The winning artwork for the 2011 California waterfowl hunting stamp. Credit: Department of Fish and Game

 

Twitter: @latimesoutpostsFacebook: latimesMore in: Art, Birding, Conservation, Hunting, Shooting sports.entry {border-bottom:0px; padding-bottom:0px;}#sponsored1 {margin-bottom:15px;} PreviousNext More from OutpostsFacebook bragging about poaching leads to charges against manTrout and catfish plants for Southern California and Eastern Sierra during the week beginning May 31
Post a commentIf you are under 13 years of age you may read this message board, but you may not participate.
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About the BloggersOutposts' primary contributor is Kelly Burgess.
Recent PostsA heartfelt goodbye from Outposts  | June 2, 2011, 2:37 pm »'Only in America' revisited: Boater taking new voyage with hopes of similar outcome | June 2, 2011, 12:13 pm »Meet the Grunion program Friday night at Cabrillo Marine Aquarium | June 2, 2011, 10:58 am »Irvine Lake trout congregating at Woody’s Cove in morning; crappie perk up in afternoon | June 2, 2011, 8:41 am »Jumping sturgeon breaks boater's leg | June 1, 2011, 12:05 pm »
Recent CommentsOn: A heartfelt goodbye from Outposts NO MORE OUTDOORS THEN THERE WILL BE NO MORE LA TIMES FOR ME.  ...-- JOHNOn: A heartfelt goodbye from Outposts I love Outposts! Wheres a person to go for out of the mainstream sports? Your work is appreciated and will be missed. ...-- NikiOn: A heartfelt goodbye from Outposts KELLY YOUR OUTPOSTS COLUMN IS THE BEST. IM NOT GOING TO CALL IT WAS THE BEST, BECAUSE, SOMETIME IN THE NEAR FUTURE IT WILL COME BACK. YOU COLUMN WAS A ...-- LARRY
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